Our Vision

GLOSS COMMUNICATIONS represents a fresh and modern way of thinking about strategic communications - putting storytelling at the heart of everything we do.

We combine sharp strategy with creative agility, ensuring brands remain relevant, resonant, and ahead of the curve in an ever-evolving landscape. Taking a holistic, multidisciplinary approach, we translate brand narratives seamlessly across channels, crafting experiences that extend beyond the moment to build lasting cultural and commercial impact.

At GLOSS, we believe the right communication approach doesn’t just capture attention — it nurtures meaningful connections and creates a lasting impression.

Services & Expertise

GLOSS COMMUNICATIONS offers a broad array of services and expertise, tailoring a bespoke solution to meet each brand’s opportunities and needs.

    • Public Relations / Publicity

    • Earned Media Relations

    • Copywriting & Editorial Writing

    • Product Placement & Visibility

    • Tone of Voice Development

    • Account Management

    • Brand Identity & Development

    • Digital Marketing

    • Go-To Market Strategy

    • Events & Activations

    • Press Famils & Immersive Experiences

    • Social Media Strategy

    • Content Creation

    • Social Media Advertising

    • Creative Direction

    • Community Management

    • Brand Advocacy

    • Alignments & Collaborations

    • Influencer Campaigns

    • Celebrity Endorsements

    • Affiliates & Referrals


Our Founder

Jake Halpin is an accomplished communications and marketing professional with over 10 years of experience, leading communications and content for some of the world’s most respected and sought-after brands.

With a little black book that is second-to-none, some of the brands he has worked with include Dior, Ralph Lauren, MATCHESFASHION, Sydney Airport, Maserati, HUGO BOSS, Perrier-Jouët, Ferragamo, Dolce&Gabbana, Fenty Beauty, Tommy Hilfiger, Whispering Angel, The Macallan and Haus Labs to name a few.

Additionally, Jake has contributed written work for editorial publications including Harper’s BAZAAR, GRAZIA, ICON, Fashion Journal and Pedestrian.TV. He has been nominated for a B&T 30 Under 30 Award twice, and is recognised as one of Australia’s top publicists and communications practitioners.